2014 Theme: Engagement
User Experience is all about engagement. Technology, products and services are usable when they engage people. At work we strive to engage with those around us—whether they’re users, colleagues, or stakeholders. It means getting people on board with an idea, earning trust, and working toward mutual goals. We all know how challenging that can be.
This is the year to think out of the box. How can you engage people to use technology products and services? What kind of design thinking needs to be incorporated, to keep people engaged? How can you engage those outside our field, to understand the importance of a good user experience? Can we engage people to help changes those things that are not working well?