Performing a content audit on your website may be a time-consuming task, but it’s also an incredibly valuable one. It allows you to:
- Identify the content you already have.
- Assess how well it’s optimized for users and search.
- See where content should be updated or removed.
- Understand how you can increase your content efforts to better usability, loyalty, and search visibility.
If content is your king, the content audit ensures all is right in your kingdom.
If you’ve never performed an audit on your site, here’s what you need to know to get started. Read More >> on 5 Tips for a Better Content Inventory.