Many of you understand that it’s hard to identify the real traffic that comes to your pages. However, now you can simply select a new checkbox option in Google Analytics which is included in the view level of the management user interface.
This option is labeled “Exclude traffic from known bots and spiders”. Selecting this option will exclude all hits that come from bots and spiders on the IAB known bots and spiders list. The backend will exclude hits matching the User Agents named in the list as though they were subject to a profile filter. This will allow you to identify the real number of visitors that are coming to your site.
Step 1: Go to Admin/View Settings
Step 2: Enable Bot Filtering and Save