Help with analytics

Need an analytics ID

If you don’t have an analytics ID and you’d like to start collecting data for your website, use our Google Search and Analytics Request through ServiceNow to request a Google Analytics 4 (GA4) account.

To learn more, visit our Analytics page.

We no longer create new Universal Analytics (UA) property IDs. Visit Transition from Universal Analytics to Google Analytics 4 for more information.

Access analytics data

If your agency has a UA property or GA4 account we mange, learn how to access your analytics data.

Account not collecting analytics

Once your analytics ID is in production, you will need to confirm you’re collecting data to your analytics account.

If your analytics account is not collecting data, confirm:

    1. Your agency is using the most recent version of our California State Web Template.
    2. Your analytics JavaScript code matches our most recent custom template setup JavaScript code.

Contact our CAWeb Team through ServiceNow if you continue to have issues collecting analytics.

Page views

Both UA and GA4 collect page view data for your website.

To view your page views for a specific timeframe:

    1. Visit Google Analytics to log in to your analytics account.
    2. From the Reports category in the left navigation, go to:
      1. Behavior > Site Content > All Pages (UA)
      2. Life cycle > Engagement > Pages and screens (GA4)

Custom reports

You’re able to create custom reports for both UA properties and GA4 accounts. To learn how to customize your report further, visit Google’s help center:

Link Search Console

If you have an existing Search Console that our CAWeb Team manages, our team will link your Search Console to your dashboard when creating a new analytics account/property.

If you manage your own Search Console, we are unable to link it to your dashboard. You will need to link it yourself:

    1. Visit Google Analytics to log in to your analytics account.
    2. Select the account and property you want to link.
    3. Under the property, click on Search Console Links under Product Links and follow the prompts.
    4. Once linked, you will need to go to Reports > Library and publish the Search Console collection. This will display your Search Console analytics section under your Reports dashboard.


Our agency does not provide training on how to use Google Analytics. If you are new to using Google Analytics or have questions, we recommend the resources below.

Contact us

Contact our CAWeb Team through ServiceNow with any analytics related questions.