A Quick Response (QR) Code is a type of 2-D barcode that can be decoded using free software with most new model camera phones. When you scan a QR code with your smartphone, you can receive information such as a link to web content, social media, video, contact information, email, maps, and instant messaging. A QR code can be scanned from anything from t-shirts, business cards, print ads, and computer screens. The benefit of a QR code is that is saves a smartphone owner some typing. QR codes can help you share information such as contact information. For example, you could include all of your contact information into a QR code which could be scanned and then added into someone’s smartphone contacts.
Departments Using QR Codes
- QR Code Directory – CA.gov
- Department of General Services
- Department of Toxic Substances Control
- Department of Fish and Game
- Boat Ramps – weather-proof decals with QR code directing to mobile content.
- Beaches – signs with QR codes directing to historical information on mobile site.
- Public Utilities Commission
- San Diego County
Let us know about your QR codes. It should be included on the master list on the CA.gov website.
It is very easy to create a QR code. To get started you will need to choose a QR code generator. There are many different options available, including some that offer more advanced options and tracking. Most of them are free. A few of the more popular ones are:
Goo.gl – Automatically generates QR code for sharing shortened links. After you create your shortened link, click on the “Details” link, where you are taken to a page that not only gives you the QR code, but analytics. To scan the QR code, you need to have a QR Reader application installed on your smartphone. There are many different options available, including some that offer more advanced options. Most of them are free. A few of the more popular ones are:
- Make your QR code landing page mobile-friendly.
- The suggested minimum size is 1.25’’ x 1.25.’’
- Use URL Shortener when possible (will decrease the need for a larger size).
- Add white space around the QR code for easier detection.
- If possible, add a link as text to accompany the QR code.
- Link to mobile-specific or mobile-optimized resources.
- Link to an action-oriented content. (for example, signing up for a flu shot, emailing an agency, liking a Facebook page, or watching a video).
- Put QR codes in places where they are easily visible (posters, ads, exhibits, walls).
- Test your code to make sure it works different smartphone devices.
- Test your code with multiple scanning apps.
- Put instructions on how to use the code next to the code (m
- Track your analytics and measure your results so you know which calls-to-action and placement locations are resonating with your audience.
- Leveraging the Government Experience Through QR Codes – HowTo.gov
- QR Codes – HowTo.Gov
- World Park Campaign – YouTube
- 20 QR Code Tools and Uses
For information, please contact us.