QR Codes


A Quick Response (QR) Code is a type of 2-D barcode that can be decoded using free software with most new model camera phones. When you scan a QR code with your smartphone, you can receive information such as a link to web content, social media, video, contact information, email, maps, and instant messaging. A QR code can be scanned from anything from t-shirts, business cards, print ads, and computer screens. The benefit of a QR code is that is saves a smartphone owner some typing. QR codes can help you share information such as contact information. For example, you could include all of your contact information into a QR code which could be scanned and then added into someone’s smartphone contacts.

Departments Using QR Codes

Let us know about your QR codes. It should be included on the master list on the CA.gov website.

Getting Started

It is very easy to create a QR code. To get started you will need to choose a QR code generator. There are many different options available, including some that offer more advanced options and tracking. Most of them are free. A few of the more popular ones are:

Goo.gl – Automatically generates QR code for sharing shortened links. After you create your shortened link, click on the “Details” link, where you are taken to a page that not only gives you the QR code, but analytics. To scan the QR code, you need to have a QR Reader application installed on your smartphone. There are many different options available, including some that offer more advanced options. Most of them are free. A few of the more popular ones are:

Best Practices

  • Make your QR code landing page mobile-friendly.
  • The suggested minimum size is 1.25’’ x 1.25.’’
  • Use URL Shortener when possible (will decrease the need for a larger size).
  • Add white space around the QR code for easier detection.
  • If possible, add a link as text to accompany the QR code.
  • Link to mobile-specific or mobile-optimized resources.
  • Link to an action-oriented content. (for example, signing up for a flu shot, emailing an agency, liking a Facebook page, or watching a video).
  • Put QR codes in places where they are easily visible (posters, ads, exhibits, walls).
  • Test your code to make sure it works different smartphone devices.
  • Test your code with multiple scanning apps.
  • Put instructions on how to use the code next to the code (m
  • Track your analytics and measure your results so you know which calls-to-action and placement locations are resonating with your audience.


Get Help

For information, please contact us.


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