Design and UX
We want to share and follow existing best practices; because, why reinvent the wheel? The resources below are a great starting point that you should consider when building your digital services.
Design principles
Understanding the principles of User Experience (UX) is necessary for providing an easy to use, satisfactory experience for customers who come to your page.
Content principles
Clear content design is all about making sure information is like a straight path, not a maze, so everyone can find what they need and understand it easily.
State Web Template
This template is designed to promote a responsive and standard look and feel to ensure a uniform user experience.
Design UI Kit
The design UI kit has a library of elements that are ready to use for your projects. Our guidelines help your website look great and be simple for anyone to use. This will help you use existing components, typography, and colors for your project and align with the CA Design standard.
CA.gov branding
Logos
- CA.gov logo
- State seal ZIP file (3.6 MB)
Includes EPS, Illustrator, JPG, PNG, PSD files
Banners and campaigns