Analytics and search
To make ca.gov websites work better for everyone, we need to pay attention to understanding how people use our websites (analytics) and making sure people can find them easily (search engine optimization or SEO). These two things work together to help us create websites that are useful and easy for Californians to get the information and services they need.
Analytics help us see how people use our websites
Reviewing analytics information, we can learn what pages are most helpful, where people might get stuck, and if our websites are doing a good job of helping users.
SEO helps people find our websites
Optimizing content and web pages for search engines makes it easier for California residents to access critical state services, programs, and information. Using SEO best practices allows state services and critical information to be easily found and accessed.
Website search by Google
Google’s Programmable Search Engine allows you to easily implement a branded search feature that can index your site’s content. Adding search functionality into your website enhances user experience and discoverability of your services and content.